End Cruel Dyeing of Sheep at Music Festival

Target: Board of Directors, Festival Republic

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Goal: End practice of dyeing sheep as a promotional stunt

Latitude Festival, a popular autumn music event in the East of England, has used multicolored sheep as emblems for years. Recently, though, they took it too far, when what had been edited photos or illustrations instead became live sheep dip-dyed pink.

While this is technically not a violation of UK law, legal experts and advocates have pointed out that this meets many of the criteria to be considered animal abuse. These sheep could easily have ingested the dye used to color their wool, or had their eyes damaged, and apart from the health hazards, this was a demeaning and humiliating thing to have done to these animals.

The Crown Prosecution Service has no grounds to bring charges against the festival’s organizers, nor has Festival Republic offered any apology or retraction. As of 27 October, the sheep in question are still proudly displayed on the festival’s website. Sign below and demand that Festival Republic issue a public apology and promise not to use or abuse animals in the name of cheap publicity ever again.


Dear Mr. Benn, Mr. Desmond, Mr. Douglas, Mr. Latham, and Ms. Willard,

As directors of the company responsible for the Latitude Festival, it is ultimately your responsibility to speak out against cruel or senseless acts committed in your company’s name. Your employees who decided to harm and humiliate defenseless animals by dyeing sheep acted without sympathy or sound judgment. 

You have the opportunity to make good on this embarrassing misstep by owning and apologizing for the mistreatment of these animals. We urge you to remove their image from the festival’s website, publicly apologize, and offer a solemn public promise not to tolerate this sort of behavior from your employees or your associates in the future.


[Your Name here]

Photo Credit: Flickr user @markheybo

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