Cease Sponsoring Merciless Elephant Polo Occasion – ForceChange

Goal: Ivan Menezes, CEO of Diageo PLC

Objective: Finish all company sponsorship for an annual polo event that exploits and abuses elephants for human leisure.

The annual King’s Cup Elephant Polo Match in Thailand is taken into account a prestigious occasion through which two groups of elephants are ridden by human jockeys as a variant of the normal equestrian sport. On this model, nevertheless, handlers often known as mahouts depend on a wide range of abusive techniques, together with beating the animals with sharp bullhooks or pulling on their ears with a view to direct them and maintain them in line. Demand that main company sponsors, akin to Johnnie Walker whisky (owned by Diageo PLC) withdraw their assist instantly.

In a just lately launched video from PETA, one of many mahouts seems to beat an elephant utilizing a bullhook over a dozen instances, till the animal begins to bleed profusely. The movie additionally documented different situations the place trainers used steel rods to drag on the elephants’ delicate ears with a view to inflict ache and trigger them to adjust to instructions. All that is accomplished merely to offer an amusing spectacle for folks to look at, all whereas the elephants endure years of harsh therapy and abusive coaching.

Main international companies present important assist for occasions akin to this by means of their continued sponsorship. Signal this petition and demand that Diageo, the world’s largest alcoholic distiller, withdraw its assist and all branding from this merciless event.


Expensive Mr. Menezes,

Elephants are the primary function of the world-famous King’s Cup Elephant Polo Match held in Bangkok annually, but they’re struggling enormously as the results of human selfishness and greed. Your organization’s sponsorship, together with the outstanding branding for merchandise akin to Johnnie Walker, is supporting an occasion that’s steeped in cruelty.

In an effort to get elephants to take part on this sport, handlers resort to inhumane coaching strategies, together with beating the animals with bullhooks and pulling at their ears with steel rods. Video footage has proven that the beatings are so extreme that the mahouts don’t cease even when the creatures start to bleed.

We urge you to contemplate whether or not or not this therapy is one thing you are feeling your organization and its merchandise ought to endorse. Please withdraw all company sponsorship, branding, and every other assist from this occasion instantly.

Sincerely, [Your Name Here]

Picture Credit score: Roderick Elme

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